Les puces de Saint-Ouen

  • Brand Strategy
  • Branding
  • Brand Universe

We have redesigned the brand of the Puces de Saint-Ouen. This iconic place of timeless design represents the largest concentration of antique dealers and second-hand traders in the world. We have represented a community of over 3,000 merchants, reflecting just as much diversity.
We have created a graphic system of identity and playful symbols to bring the collective together and make it resemble them. It allows for the expression of the market's history, the emotions felt there, and the experiences lived.
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